Aitor Canales
Legal team
Lawyer with over 20 years of experience, working with us as general administrator.
Our story
From reflectionto method.20+ years
Happiness Play brings together human experience, methodology and technology so that each person understands what they need and can turn it into decisions and changes.
A simple question started the project.
If we spend years training for a profession, why does nobody teach us to know ourselves?
From the question to the method
In 2005, engineer Pedro Amador publishes Autocoaching, with more than 15,000 copies sold, and decides to bring technology closer to people: a way to look at their own situation without rules that judge them.
From the method to the map
In 2010 the method grew into the «Map of Life» and its 58 territories. Those same territories are today the sub-wheels each person uses to go deeper into a specific area.
From the map to the platform
The paper exercises became an application with its own engine: a catalogue of conditions and changes built over years, one that accompanies the person instead of merely describing them.
From the platform to today's purpose
That anyone can understand how they are, decide what they want and turn it into concrete changes. And that the organisations offering it do so without intruding on that reflection.
What does not change
Four principles that shape how we design the product.
Happiness is personal
No organisation or tool can decide for a person what should make them happy.
Reflection needs action
Measuring or describing a situation is only the beginning.
Responsibility is shared
People make decisions and organisations create conditions.
Information demands respect
Wellbeing must not become surveillance or a performance review.
The people who make Happiness Play possible.
Pedro Amador
Founder and creator of the Autocoaching Methodology
He leads the evolution of Happiness Play and its methodology, connecting self-knowledge, technology and action. An engineer by training, he is the author of the three books in which the Wheel of Life and the Map of Life were born.
eCliente
Development and technical support
The team responsible for the development, maintenance and technical support of Happiness Play.
Manuel Seijo
Business development and organisational consultant
Expert in Human Relations and Organisational Development.
Santiago Álvarez
Chief Technology Officer (CTO)
Engineer and Master in Artificial Intelligence with over 20 years of experience.
Adriana Govea
Business development and organisational consultant
Expert in Organisational Development and Creativity.
Ella J. Rojas
Business development and organisational consultant
Expert in Organisational Wellbeing and Happiness.
Gaspar Contreras
Business development and organisational consultant
Expert in Wellbeing and Human Relations.
Meet our advisors
Raed Al Ahmed
Director - Community Relations at TECOM (Dubai)
Jean-Luc Scherer
Founder and CEO at Innoopolis (Dubai)
Gustavo Abuchalja
Director of Alfa FM (Uruguay)
People who have contributed to our story
Over these years the project has been shaped by Aitor Canales and Santiago Álvarez in management; Javier Arteaga, Pablo Álvarez, Xabi Vázquez and Juan José García in day-to-day work; Sandra Flores, Miguel Buzeta, Lucía Fernández, Blanca Hernández and Olga Galindo in specific collaborations; May Torres, Dinorah Jiménez, Adriana Govea, Ella J. Rojas and Gaspar Contreras in business development in Latin America; and Raed Al Ahmed, Jean-Luc Scherer and Gustavo Abuchalja as advisors. We are confirming each person's current involvement with them before publishing it as active.
A methodology built over years.
The same milestones we publish on Happiness Play Pro, with their source.
- 2005The Autocoaching methodology and the Wheel of Life are born, in Pedro Amador's first book.
- 2010The «Map of Life» and its 58 territories, the direct origin of the sub-wheels the platform uses today.
- 2012Support from ENISA, Government of Spain, for the development of the platform. See source
- 2016-2017Finalist in Dubai Future Accelerator, Alibaba Cloud Startup Contest and Arabnet Startup Battle; winner of the Dubai Chamber of Commerce TOP 50. See source
- 2022Happiness Play was nominated for the World Happiness Awards, an initiative of the World Happiness Foundation, World Happiness Fest and the UPEACE Centre for Executive Education. See source
- 2026Complete redesign of the personal portal: wheel, priorities, changes and summary.
Nominated for the World Happiness Awards 2022 An initiative of the World Happiness Foundation, World Happiness Fest and the UPEACE Centre for Executive Education. The University for Peace was created by the General Assembly of the United Nations.
Created in Spain. Tested in international settings.
Happiness Play has been developed in Spain since 2005. The methodology has been used in company programmes, professional associations and educational institutions, and the platform has taken part in international accelerators and competitions, above all in the United Arab Emirates ecosystem between 2016 and 2017.
Start by understanding what you need.
Explore the personal experience or find out how to apply the methodology in an organisation.