HappinessPlay is the new solution that enables individuals and organizations to review their current happiness level and create an action plan to improve individual happiness or employee engagement across the organization. Research began over 10 years ago with the intention to develop an innovative methodology that would provide individuals and organizations with tools to measure and continually improve their happiness. Over the years Auto-Coaching and Pedro Amador, our founder, have perfected the methodology yielding a positive impact on over 33,000 individuals.
In the modern world of technology and apps HappinessPlay has been created to allow a wider audience to take advantage of this methodology with the development of a B2C product for individuals and a B2B product for governments/organizations who wish to engage their employees therefore supporting increased efficiency.
Highlights Happiness Play
• Over 33,000 users, 278% growth last year
• Proven traction with large enterprise clients including Nivea ($100k)
• Forecast a market share of $10M in happiness tech in 2 years
• Live tested platform – 5 releases in 10 years www.happinessplay.com
• Currently based in Madrid but with huge growth market worldwide
- Making the methodology available to individuals and organizations at a cost effective rate to promote widespread application.
- Happiness Play (B2C) app/web solution provides users with:
- Tools to assess their current happiness/satisfaction levels using the Wheel of Life tool which has been in use across coaching circles for many years.
- The ability to create a list of the desired levels of happiness/satisfaction within each element of their lives, while providing a detailed database of possibilities and suggestions to help the user to get started.
- Finally, the tool allows the user to create a realistic plan of action in the desired areas the user wants to change. Additionally, progress towards milestones can be measured and rewards for success documented.
- B2B/B2G- HappinessPlay Pr (B2B/B2G) tools provide the organization with:
- Access for all employees to Happiness Play (B2C) which assists in gathering information on the current happiness/satisfaction levels of the employees within the organization. Additional features will be available to measure the employee engagement through survey tools shortly.
- The organization will have tools to analysis the happiness/satisfaction levels of employees in real-time which facilitates making changes to policies, procedures or practices across the organization to improve employee engagement.
- The organization will be able to design targeted messages (push technology) or surveys to allow communicating specific messages relating to employee engagement or to launch an on-the-spot survey to gain a feel for what is the mood of the organization.is a web-based technology that supports organizations, governments, and professionals to measure and improve current happiness levels across a number of interactions. Software as a Service model.
Happiness Technology is in its infancy across the globe but is gaining strength with many governments publishing strategies to support the improvement of the happiness of their citizens. Additionally, many large corporate organizations are actively implementing an increasing number of employee engagement initiatives to assist in the reduction of operating costs.
The World Happiness Report published in 2012 by United Nations, chaired by the Prime Minister of Bhutan, happiness is considered to be the proper measure of social progress and the goal of public policy. Four national governments: Bhutan, Ecuador, UAE and Russia have appointed ministers of happiness responsible for coordinating their national efforts. Ohood Al Roumi, UAE Minister of State for Happiness is managing an indirect budget of $25 billion.
This sector is believed to continue to grow by 4.5% annually from its current value of $5.2 Billion estimated in 2016. We estimate that over the next two years to grow Happiness Play to 0.2% market share equating to $10 Million, from our base in Dubai, United Arab Emirates and Madrid (Spain)
- Happify (+16.5M funding)
- The Happiness Index Ltd (+710K$ funding)
- Lumos Labs, Inc.(+$67.5M total funding)
- The Happiness Challenge and Memorado (+$4.6M total funding)
• 1st happiness catalog in the world that helps you to select what you want, create and manage your changes (done with 10 consultants, 5 dvlps, 3 designers) -> 5 Releases in 10 yrs
• Proven methodologies: 415 users of 24 countries tested
• Growth of 300% in new users last year
• Big customers reference
• +33,000 active users
Grants & Nominations
- Finalist in Civica Conference– European Venture Conquest – Pamplona, Spain 2011
- Finalist in EVS Conference – European Venture Summit. Düsseldorf, Germany 2011
- Support received from the Spanish government – Investment of €30K from Enisa. Madrid, Spain 2012
- Finalist in Dubai-Future Accelerator – Dubai, UAE 2016
- Finalist in CASCS Conference – Alibaba Cloud Startup Contest- Dubai, United Arab Emirates 2016
- Finalist in “Pitch, please! contest” – SME BEYOND BORDERS. Dubai, United Arab Emirates 2016
- Finalist (Runner up) – Arabnet Startup Battle in Dubai, United Arab Emirates 2017
- Finalist in “Get In the Ring” – Abu Dhabi, United Arab Emirates 2017
- Finalist in Step 2017 – Dubai, United Arab Emirates 2017
- TOP 50 Dubai Chamber – Dubai, United Arab Emirates 2017
- STOP50 Startups Accelerator Wadi Program – Muscat – OMAN 2017
- Finalist in Mentor Day Canarias – Tenerife – Spain 2018
- Happiness Play nominated 2020 (World Happiness Awards)
Happiness Play supports full happiness processes. Helping organizations to get a quick productivity.
The main objective of this Happiness Technology is to become the reference tool for personal and professional growth for businesses and individuals. It is estimated to gain in two years a market share of $10M in happiness technology solutions.
A detailed roadmap is included in the business plan but the main ideas are as follows:
• 2020 – Pilot launch to B2B customers and focus on growth to B2C market leader
• 2021 – Pilot launch to B2G segment – Stability in B2C, B2B and B2G segments
The integration of this Happiness Play Pro tool into any local or federal government strategy will assist the government to assess the happiness of the community and create strategies to continually improve the happiness index of the city, state and country.