Why Invest in Happiness Play

Happiness Play

VISION

Our vision is to make the people happier

MISSION

Our mission is to provide the tools individuals and organizations need to create and sustain happiness.

HappinessPlay is the new solution that enables individuals and organizations to review their current happiness level and create an action plan to improve individual happiness or employee engagement across the organization. Research began over 10 years ago with the intention to develop an innovative methodology that would provide individuals and organizations with tools to measure and continually improve their happiness. Over the years Auto-Coaching and Pedro Amador, our founder, have perfected the methodology yielding a positive impact on over 30,000 individuals.

In the modern world of technology and apps HappinessPlay has been created to allow a wider audience to take advantage of this methodology with the development of a B2C product for individuals and a B2B product for governments/organizations who wish to engage their employees therefore supporting increased efficiency.

Highlights Happiness Play

• Over 30,000 users, 378% growth last year
• Proven traction with large enterprise clients including Nivea ($100k)
• Forecast a market share of $10M in happiness tech in 2 years
• Live tested platform – 5 releases in 10 years www.happinessplay.com
• Currently based in Dubai but with huge growth market worldwide

Why to invest in Happiness

Products and services

Proven Methodology

Autocoaching

Happiness Play

Happiness Play Pro

Why to invest in happiness

The Business

  • Making the methodology available to individuals and organizations at a cost effective rate to promote widespread application.
  • Happiness Play (B2C) app/web solution provides users with:
    • Tools to assess their current happiness/satisfaction levels using the Wheel of Life tool which has been in use across coaching circles for many years.
    • The ability to create a list of the desired levels of happiness/satisfaction within each element of their lives, while providing a detailed database of possibilities and suggestions to help the user to get started.
    • Finally, the tool allows the user to create a realistic plan of action in the desired areas the user wants to change. Additionally, progress towards milestones can be measured and rewards for success documented.
  • B2B/B2G- HappinessPlay Pr (B2B/B2G) tools provide the organization with:
    • Access for all employees to Happiness Play (B2C) which assists in gathering information on the current happiness/satisfaction levels of the employees within the organization. Additional features will be available to measure the employee engagement through survey tools shortly.
    • The organization will have tools to analysis the happiness/satisfaction levels of employees in real-time which facilitates making changes to policies, procedures or practices across the organization to improve employee engagement.
    • The organization will be able to design targeted messages (push technology) or surveys to allow communicating specific messages relating to employee engagement or to launch an on-the-spot survey to gain a feel for what is the mood of the organization.is a web-based technology that supports organizations, governments, and professionals to measure and improve current happiness levels across a number of interactions. Software as a Service model.
Why to invest in happiness

The Market

Happiness Technology is in its infancy across the globe but is gaining strength with many governments publishing strategies to support the improvement of the happiness of their citizens. Additionally, many large corporate organizations are actively implementing an increasing number of employee engagement initiatives to assist in the reduction of operating costs.

The World Happiness Report published in 2012 by United Nations, chaired by the Prime Minister of Bhutan, happiness is considered to be the proper measure of social progress and the goal of public policy. Four national governments: Bhutan, Ecuador, UAE and Russia have appointed ministers of happiness responsible for coordinating their national efforts. Ohood Al Roumi, UAE Minister of State for Happiness is managing an indirect budget of $25 billion.

This sector is believed to continue to grow by 4.5% annually from its current value of $5.2 Billion estimated in 2016. We estimate that over the next two years to grow Happiness Play to 0.2% market share equating to $10 Million, from our base in Dubai, United Arab Emirates

Main Competitors:

  • Happify (+16.5M funding)
  • The Happiness Index Ltd (+710K$ funding)
  • Lumos Labs, Inc.(+$67.5M total funding)
  • The Happiness Challenge and Memorado (+$4.6M total funding)
Why to invest in happiness

Progress/Proof

Proof:
• 1st happiness catalog in the world that helps you to select what you want, create and manage your changes (done with 10 consultants, 5 dvlps, 3 designers) -> 5 Releases in 10 yrs
• Proven methodologies: 415 users of 24 countries tested
• Growth of 500% in new users last year
• Big customers reference
• +30,000 active users

Executive Summary

Happiness Play supports full happiness processes. Helping organizations to get a quick productivity.

Why to invest in happiness

Objectives/Future

The main objective of this Happiness Technology is to become the reference tool for personal and professional growth for businesses and individuals. It is estimated to gain in two years a market share of $10M in happiness technology solutions.

A detailed roadmap is included in the business plan but the main ideas are as follows:
• 2017 – Pilot launch to B2B customers and focus on growth to B2C market leader
• 2018 – Pilot launch to B2G segment
• 2019 – Stability in B2C, B2B and B2G segments
• 2020 – Become the reference tool for Dubai 2020

Why to invest in happiness

Competitive Advantage

Happiness Play stands out from the competitors in the fact that is provides individuals with a tool to assess their current happiness while providing them with an extensive range of suggestions/tools to create an action plan on how to change their happiness. Happiness Play Pro stands out from its competitors in the complexity of analysis of trends within the community to assist the organization to create a more intelligent action plan to improve employee happiness and engagement.

The integration of this Happiness Play Pro tool into any local or federal government strategy will assist the government to assess the happiness of the community and create strategies to continually improve the happiness index of the city, state and country.

Our Clients

Some of our references

Nivea
Celgene
Forever Living

Our locations: Dubai, Madrid, Montevideo

Dubai

Madrid

Montevideo

We want to hear you!



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