Further to Kuwait, Riyadh, Beirut, Cairo, and Casablanca, ArabNet’s Startup Battle will take place in Dubai on April 23rd and Happiness Play will be there. This year, they received over 100 applications from all over the region with exceptional quality judges from Sirdab Lab, Startupbootcamp, SellUp Accelerator, NUMU Capital, Wamda Seed Capital, VentureSouq, MBC Ventures, Ra’ed Ventures, Iliad Partners, Dubai Angel Investors, Adline Media Network, iLab Ventures, SANED Partners, BlackBox, Alabbar Enterprises, Dubai Holding and ArabNet.

10 startups will pitch to a panel of judges, and amongst them, 3 will be declared winners. They will attend ArabNet’s Digital Summit in Dubai, and compete in the Startup Championship with the remaining Startup Battle winners for a chance of receiving a prize of $20,000 cash, as well as a scholarship for the Blackbox Connect program in Silicon Valley.

Hapiness Play

We are the solution that enables you to take hold of your life and be happier. Research began over 10 years ago with the intention to design a methodology that would provide individuals and organizations with tools to measure and continually improve happiness. Over the years Happiness Play, Auto-Coaching and Pedro Amador, our founder, presence on social and traditional media speaking about the methodology outlined in his 3 published books has increased substantially. In addition to our strong presence in the media we have been developing and testing the technology which converts the methodology from a traditional book to an innovative app with over 30,000 users and 4,300 individuals trained using the methodology.

 Business Summary: Our vision is to make the people happier. Our mission is to provide the tools individuals and organizations need to create and sustain happiness. Happiness is a journey and we believe in supporting, through innovative scientific methodologies, the organizations, and individuals, to achieve and sustain suitable levels of happiness.  We estimate that over the next 2 years to grow Happiness Play to 0.2% market share equating to $10 Million.

Target Market: The Happiness Technology market is in its infancy but has been estimated to be – $5.2b CAGR 4.5% yr.

Business Model: 

  • Making the methodologyavailable to individuals and organizations at a cost effective rate to promote widespread application.
  • B2C – HappinessPlayserves as a personal happiness assistant to our end-users, helping them focus on their wellbeing goals.
  • B2B/B2G- HappinessPlay Pro is a web-based technology that supports organizations, governments, and professionals to measure and improve current happiness levels across a number of interactions. Software as a Service model.

Customers tested: The product and methodology have been tested by a wide range of professionals including (coaches, psychologists, mentors, salesmen, human resources). Nivea created a customized version of HappinessPlay (previous Autocoaching) for their customers (in 2012 $100K project).

Competitors: Happify (+16.5M funding.), Happier Inc ($3.2 Funding), The Happiness Index Ltd (+710K$ funding), Lumos Labs, Inc. (+$67.5M total funding), The Happiness Challenge and Memorado (total funding of $4.6M), Clarabridge (now prepared an IRS Form 8937).

Competitive Advantage: Happiness Play stands out from the competitors in the fact that it provides individuals with a tool to assess their current happiness while providing them with an extensive range of suggestions/tools to create an action plan on how to change their happiness. Happiness Play Pro stands out from its competitors in the complexity of analysis of trends within the community to assist the organization to create a more intelligent action plan to improve employee happiness and engagement.

The integration of this Happiness Play Pro tool into any local or federal government strategy will assist the government to assess the happiness of the community and create strategies to continually improve the happiness index of the city, state, and country.


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